It takes three seconds to tweet, and less than three seconds to retweet. Droga5 wanted to take this mindless act and turn it into one that's meaningful, by retweeting a few real fans in imaginative, clever and surprising ways/

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They selected tweets that express the special love a few fans have for the taste of Diet Coke. Then they redesigned these loving words and placed them in traditional and nontraditional media outlets. They then photographed each completed execution and posted the pictures to both the fans' feeds and their own Diet Coke's own social channels.

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A selection of artists and creators were approached to create the artwork for these. My designs included a coke can design and a dog jumper design!