Experimental Series

Glenfiddich

Purple Creative designed a visual identity for the Glenfiddich Experimental Series, featuring expressive hand lettering.

The thumbnail execution was made by creating a template of a ral thumbprint, set loosely with holding place typography to make sure that the copy all fitted in without any gaps. Then I traced the shapes with different styles of handwriting to represent  the twenty whisky collaborators and pieced it back together on screen like a puzzle. The final artwork was around a metre squared.