Madame Tussauds​

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Brand Identity

SomeOne worked with madame Tussauds to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at their attractions around the globe.

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I was commissioned by them to freshen up the logo by creating an evolution, not a revolution. It was essentially an update rather than starting a fresh new design.

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It was a matter of refining  it, simplifying some of the forms, adding a bit more weight and just streamllning it so that it felt more up to date.

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