Madame Tussauds

Brand Identity

SomeOne worked with madame Tussauds to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at their attractions around the globe.

I was commissioned by them to freshen up the logo by creating an evolution, not a revolution. It was essentially an update rather than starting a fresh new design.

It was a matter of refining  it, simplifying some of the forms, adding a bit more weight and just streamllning it so that it felt more up to date.