A Problem Not Shared

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Age Uk

In the Uk, over 2.5 million older people are alone and have no one to turn to in times of need. I teamed up with BRAVE to work on a hand crafted typography treatment for their 2019 Christmas campaign, "A problem not shared."

It highlights the burden older people carry, when facing life's problems alone.

Referencing letters sent to Age UK, I developed a handwritten 'voice; for each character in a style which would represent the distress, vulnerability and fragility in their anxiety.

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These emotional ads were placed in OOH sites with a high dwell time across the UK throughout the lead up to Christmas.

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Imagery shot by Oli Burn and ads art directed by Dipesh Mistry.