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#WHATNORMALFEELSLIKE
COPPAFEEL
Coppafeel! is a breast cancer charity founded by Kris Hallenga who was diagnosed with stage 4 breast cancer at the age of 23. A creative collaboration between Karmarama, photographer Rankin and myself led to the launch of #whatnormalfeelslike - a nationwide multi-channel campaign for Breast Cancer Awrareness Month in the UK.
Seven women were photographed topless by Rankin and I was tasked with writing words across their chests describing their breasts.
These posters appeared on outdoor posters nationwide and aimed to encourage more women to check their breasts for signs of cancer and be confident talking about them.
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