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​Whole Earth, the UK’s number one peanut butter brand, has launched a new campaign, promoting its new ‘Whole Earth Drizzler’ product. The campaign, created by independent creative agency isobel, turns what we know about peanut butter on its head, and uses the line: Peanut butter, but not as you know it.The Whole Earth Drizzler is a drizzle-able peanut butter with a runnier texture that comes in an easy-to-squeeze bottle, so you can simply drizzle peanut butter on everything from pancakes to porridge. I partnered with Isobel to create these drizzled headlines using the product.

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