Ad campaign, Life Artois aimed to breathe new life into the famed brewing brand, through colourful art direction bathed in warm tones. Titled The Life Artois, the term was coined to describe the mindset of Stella Artois being available at any time and anywhere. I was commissioned by Mother to produce a hand-written font for their campaign, The Life Artois. I worked with Face37 who engineered my lettering into a working font. Working together, we delivered a typeface with coded OpenType features - contextual alternates and ligatures. For every letter there are 3 alternates, adding differentiation to repeating letters. This feature mimics real handwriting, giving the font a more human feel.