I worked alongside the in-house design team at Picturehouse, who run a chain of 25 cinemas across the UK, set in venues that feature distinctive architecture and interiors ranging from traditional theatre spaces to modern glass buildings.

The aim of the new identity is to bring Picturehouse “to the forefront while preserving and celebrating the company’s heritage and independent approach”.

The new logo is paired with individual cinema names to create a suite of logo lock-ups that look to “promote brand consistency” and is simple, clean and modern.