Using chalkboard 'cafe style' lettering, I created artwork for this Supersavers “shop local” campaign for their “Owned and Run” stores.
In the past, I have created live chalkboard artwork and had it photographed but in this instance, for ease of format flexibility and rescaling of elements, we decided it would be better (and frankly just as effective) to supply all the assets digitally. I created the lettering by hand on paper, scanned at high res including all the smudge marks for authenticity and retouched onto a chalkboard background.