Despite awareness of domestic abuse never being higher, rates aren’t falling. A different strategy was needed to effect real behaviour change, one with education at the heart of it.
To coincide with World Book Day and International Women’s Day, Women’s Aid launched The Monster Who Came to Tea. The campaign aims to educate women and children to spot the signs of domestic abuse.
In addition to the campaign’s launch film, an illustrated kid’s book and 12 accompanying lesson plans were accredited by education body PSHE and made available for use by schools nationwide.

I was commissioned by creatives, Dave Newbold and Paul Hancock to create expressive type treatments to accompany the images in the book and animation.

GOLD - British Arrows (Animation) GOLD - Creative Circle
3 SILVER - Creative Circle SILVER - Creativepool Awards SILVER - Kinsale Sharks
BRONZE - Creative Circle.
SHORTLIST - Cannes Lions, 4x British Arrows