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Beautiful You is a free and impartial beauty service from Boots that builds on their years of research and experience. Boots position themselves as "feel good specialists" and their mission was to create a brand for Beautiful You that reflected their wanting to make people healthier and happier, appealing to a younger beauty conscious audience without alienating Boots' wider customer base.

I worked with Cubic to craft a bespoke handwritten logo in a flowing, textural style, sealed with a kiss!

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