I worked with Coley Porter Bell on a refreshed visual identity for the much loved PartyRings, focusing on reflecting the brand's heritage as the original and distinctive brand that has played a unique role in bringing customers moments of joy since 1983.

The creative idea was based on ‘Tickle the imagination’ which captures and expresses the brand, whilst combining its role of inspiring kids with its gentle and innocent personality.
We gave it a warm and friendly personality to evoke a sense of fun, playfulness and childhood nostalgia.