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DOUWE EGBERTS

SENSEO

I worked with Design Bridge on a brand refresh for Senseo coffee packaging for Douwe Egberts. The brief was to redraft the existing word mark and make it less feminine and swirly but without changing the essence of it. It needed to feel a bit heavier and more confident but without changing so much as to not be recognisable. A brand refresh more than a redesign in this instance.

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