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MADAME TUSSAUDS

TUSSAUDS

World renowned waxworks experience, Madame Tussauds wanted to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at their attractions around the globe. I was commissioned by Someone London to freshen up the logo by creating an evolution of their old brand mark rather than a revolution. It was essentially an update rather than starting a fresh new design. Starting with an exploration of some natural handwriting, it was a matter of refining the marque, simplifying some of the forms, adding a bit more weight and streamlining it to bring it all up to date.




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