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World renowned waxworks experience, Madame Tussauds wanted to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at their attractions around the globe. I was commissioned by Someone London to freshen up the logo by creating an evolution of their old brand mark rather than a revolution. It was essentially an update rather than starting a fresh new design. Starting with an exploration of some natural handwriting, it was a matter of refining the marque, simplifying some of the forms, adding a bit more weight and streamlining it to bring it all up to date.

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